Introduction
Veo 3, a video generation AI model announced by Google in 2025 , is attracting attention as a next-generation AI that can automatically generate high-resolution, natural-looking videos from a few seconds of text input or images . Compared to previous models, it offers significantly improved physical consistency and realism of movement, and is expected to be used in a wide range of fields, including video production, advertising, education, and social media marketing.
In this article, we will explain the overview of the Veo 3 and how it differs from other models, while also introducing five practical business scenarios in which it can be used.
What is Veo 3?
Veo 3 is the latest video generation AI model developed by Google DeepMind , an innovative technology that can generate highly accurate videos from text and images. It was unveiled at Google I/O 2025 in May 2025 , and its high expressiveness and generation speed have attracted the attention of developers and creators around the world. Veo 3 can generate high-quality 1080p videos up to one minute long from prompts, and is characterized by its extremely realistic finish, including composition, lighting, camerawork, and object movement.
It also has an excellent understanding of the laws of physics and three-dimensional space, making it capable of handling complex scenes such as a camera flying between buildings like a drone. This allows it to naturally express smooth and consistent sequences, which was difficult with conventional AI video generation. It is currently available to some creators, and expectations are high for its upcoming general release.
Veo 3 Features
Developed by Google DeepMind, Veo 3 boasts functionality far exceeding that of conventional video generation AI, with particularly noteworthy features including stunning image quality, cinematic expression, realistic physical reproduction of the real world, flexible input support, and intuitive operability.
Below we will explain in detail the five main features of Veo 3 .
High resolution and long duration video generation possible
One of the major features of Veo 3 is that it can generate high-resolution videos up to 1080p and up to one minute in length . Previous video generation models were limited to low image quality or short videos of a few to 10 seconds in length.
However, Veo 3 breaks through the one-minute time limit in Full HD, enabling more practical video production. This evolution is of great value for use in business scenes such as advertising videos, videos for social media, and promotional videos.
It also has the flexibility to stitch together multiple shots for longer storytelling.
Recreating cinematic camerawork and composition
Veo 3 is also attracting attention for its excellent ability to reproduce cinematic camera angles and compositions. For example, it can automatically generate footage that incorporates a tracking shot that follows a subject, a panoramic shot that provides a wide view of the landscape, and a dolly shot that zooms in on a subject.
This makes it easy to create visually impressive, story-telling videos. For marketers and video creators who understand camerawork and value storytelling, this tool will unleash creativity not possible with conventional AI tools.
Excellent understanding of physics and spatial awareness
One of the features of Veo 3 is its extremely high accuracy in reproducing natural physical behavior and spatial recognition. It generates images that appear to be faithful simulations of physical phenomena occurring in the real world, such as gravity, reflections, shadows, wind flow, and water movement.
Furthermore, it also offers advanced spatial expression, such as depth of field and a sense of depth, enabling three-dimensional and realistic visual expression. These characteristics are highly valued in fields such as architecture, real estate, simulation, and game development , and can provide an immersive visual experience.
Multi-modal input support
Another breakthrough is that Veo 3 supports multimodal input (multiple sources of information) such as images and videos in addition to text. For example, it can generate videos by inferring the story behind a still image, or generate new videos by learning the style and composition from existing videos.
This makes it possible to faithfully reproduce complex scene designs and images that were previously difficult to achieve with conventional “text-only” methods, making it an extremely flexible and highly functional tool for users who want to create videos that tell a story using photographs and other materials.
Intuitive prompt control
Another major attraction of Veo 3 is its advanced video control capabilities, which can be achieved through natural language prompt input. For example, a simple sentence such as “A parent and child walking slowly on the beach at sunset” can automatically generate an emotionally charged video.
With conventional video production software, you had to manually set things like cuts and camera placement, but with Veo 3, the entire composition is set with just one prompt, dramatically lowering the hurdles to production.
This allows even non-creators to easily generate high-quality videos, expanding its use to include corporate social media management and the creation of educational content.
How to use Veo 3
Veo 3 is currently available via Google’s AI platform, Gemini. Searching for “Veo 3” directly doesn’t necessarily bring up a dedicated page, so it can be a little confusing. First, log in to Gemini with your Google account and click the settings icon in the bottom left of the screen. From there, select “View Subscriptions” to view your plan. To use Veo 3, you ‘ll need to subscribe to the Google AI Ultra plan (¥36,400 per month, half price during discount periods).
After paying, select the “Video” button in the chat input field on Gemini and enter the content of the video you want to create in Japanese. For example, “A child playing with a dog on the beach at sunset.” After entering the information and sending it, the video will be automatically generated in just 1-2 minutes. The operation is very intuitive, and the appeal is that you can generate high-quality videos even without specialized knowledge.
Its major strengths are that it supports prompt input in Japanese, outputs videos with audio and a length of around 8 seconds, and has a sophisticated user interface that makes it easy to use even for beginners. This makes it an ideal AI tool for video production by individual creators as well as for business situations.
Veo 3 pricing plans
Veo 3 is an advanced video generation AI from Google that can generate high-quality videos from text prompts. To use this service, you need to subscribe to a Google AI subscription plan.
Below we have summarized the main pricing plans for using Veo 3.
| Plan | Monthly fee (tax included) | Key Features |
| Google AI Pro | ~$19.50 | Use of Flow tools for video generation with Veo 2. Limited access to Veo 3. |
| Google AI Ultra | ~$245 | Full access to Veo 3. Advanced features of Flow tools. Access to the top-of-the-line Gemini app. |
The Google AI Pro plan primarily allows for video generation using Veo 2, with limited access to Veo 3. Meanwhile, the Google AI Ultra plan gives you access to all the features of Veo 3, enabling more advanced video generation. The Ultra plan also includes access to the top-of-the-line Gemini app and the advanced features of the Flow tool .
Comparing Veo 3 with other video generation AI models
In recent years, video generation AI has evolved significantly, greatly expanding the video production options available to creators and marketers.
Among these, Google’s “Veo 3” has attracted attention for its ability to automatically generate movie-quality videos in just a few seconds, but there are also other competing models with different uses and performance, such as OpenAI’s “Sora,” the marketing-focused “Lumen5,” and Runway’s “Gen-4.” Below is a table comparing the features of these major AI video generation tools.
| Veo 3 (Google) | Sora (OpenAI) | Lumen5 | Gen-4 (Runway) | |
| Main uses | Cinematic quality generation | Realistic expressions close to real life | Video production for SNS and presentations | Art and experimental films |
| Maximum resolution | Up to 1080p (4K support planned for the future) | up to 1080p | up to 720p | Supports up to 4K |
| Operability | Easy and intuitive via Gemini | For developers, with public restrictions | Template Selection | Prompt & Slider Format |
| Japanese language support | 〇 | △ (English-based) | 〇 | 〇 |
| Output with audio | 〇 | × | × | △ (BGM addition only) |
| commercial use | △ (Limited) | △ (Undecided) | ○ (Commercial plans available) | 〇 |
Veo 3 stands out from other AI tools in that it can automatically incorporate cinematic composition and camerawork with just a few prompts, and output high-resolution, long videos in a short amount of time.
On the other hand, Sora excels at natural movements and environmental expression, while Lumen5 is suited to social media marketers due to its ease of use and wide range of templates. Gen-4 is ideal for experimental videos and short creative productions. It’s important to choose the right model for your purpose, and Veo 3 is currently the most balanced option for users who want to easily create high-quality videos.
5 business use cases for Veo 3
Google’s latest video-generating AI, “Veo 3,” is attracting attention in a wide range of business scenes, including entertainment, advertising, social media management, and business efficiency. Based on reviews from actual users, we will introduce specific ways to use it and its effects.
These are all use cases that give a real feel for the power of AI tools, so it’s a must-read for anyone considering introducing them.
Mass production of interview videos is now possible | Low cost and social media distribution is also possible
One application of “Veo 3” that has attracted attention is the generation of interview-style videos. Traditionally, interview videos required a lot of manpower and time to shoot and edit, making the high cost a bottleneck, especially for social media content and YouTube channel operators aiming to create buzz. However, with Veo 3, AI automatically generates interview videos by simply entering prompts, eliminating the need for filming equipment or personnel. This simplicity has led to rapid adoption among information-sharing accounts and influencers aiming to build their personal brands. The ability to efficiently create highly viral genres using AI has the potential to dramatically change the future of video marketing.
Easily create gamified videos | Applicable to the entertainment industry
Veo 3 has also been praised for its flexibility in adapting to different video themes and production styles. For example, in a case where a “game-like” video with sound effects was generated on the theme of “Walking around Tokyo,” immersive content that combined video and sound was completed in a short amount of time.
This high level of expressiveness can be widely applied to tourism promotions, entertainment content, educational materials for children, etc. It is also highly compatible with video genres such as game commentary and virtual travel, making it very attractive for YouTubers and production teams who want to expand the scope of their video expression.
Is Veo 3 superior to Sora? AI image expression is outstanding
OpenAI’s “Sora” is also a popular AI video generation tool, but users who have compared the two using the same prompts have found that the Veo 3 is superior in terms of its completeness. It is said that the Veo 3 is capable of more sophisticated video expression, especially in natural landscapes and realistic compositions.
This difference is due to the unique technical strengths of Veo 3, such as its cinematic composition reproduction capabilities and motion generation function that respects the laws of physics. For creators and companies who do not want to compromise on quality when producing AI videos, it is worth choosing Veo 3 over Sora.
There is a growing possibility that the Veo 3 will become a standard option in production environments in the future.
Revolutionizing teaser and music video production | Achieve professional quality without the need for skills
Veo 3 is also compatible with video production for movies and music videos (MVs), making it a truly professional-level tool that allows you to create videos without coding. Reviews have described how by generating English prompts with Gemini and inputting them into Veo 3, videos of different styles can be completed one after another, with some users saying, “All you need is an idea, no technology is required.”
The appeal of the Veo 3 is that it significantly reduces production costs, time, and manpower, making it particularly appealing for artists and marketers who want to easily create teaser PVs and music videos. The Veo 3 significantly lowers the hurdles to creativity, and is sure to become a staple tool in the creative industry in the future.
Case study videos can be created in minutes. They can also be used as advertising and sales tools.
Creating case studies and service introduction videos is important business content that can also be used for sales materials and landing pages. Traditionally, this required many steps, including planning, filming, and editing, making it difficult to secure resources. However, with Veo 3, you can create a narrated video in just a few minutes by entering a single line of prompts.
For example, it is possible to generate videos with catchy messages such as “Introducing AI will increase productivity fivefold!”, and a major advantage is the ability to easily mass-produce highly appealing content. The range of uses is extremely wide, including differentiating sales materials, in-house production of web advertising creatives, and exhibition booth videos, and there is no doubt that it will become a powerful tool in corporate video marketing.
summary
Google’s latest video generation AI, IVideo 3, boasts outstanding performance compared to other generative AIs, including high-resolution, long-duration generation, multi-modal input, and physical reproducibility. Not only will it significantly improve the quality of video expression, but it is also expected to be applied in a wide range of situations, including business efficiency, advertising, social media, and education.
In this way, the use of cutting-edge technologies, including video generation AI, will become an increasingly important factor in determining a company’s competitiveness in the future.
In this context, HBLAB is attracting a lot of attention as a leading Vietnamese offshore development company that supports corporate digital transformation with its strengths in cutting-edge AI technology and system development capabilities.
HBLAB has been awarded as one of the top five offshore development companies in Vietnam and employs over 500 experienced IT engineers. In addition to its headquarters in Vietnam, the company has bases in Tokyo, Fukuoka, and Seoul, and has built up a track record of over 500 development projects for Japanese companies since its founding in 2015. With strengths in new tech areas such as AI development, AR/VR, and blockchain, the company provides total support for corporate digital transformation through system development and business automation assistance.
If you are interested in introducing Veo 3 or using video generation AI in your business, please feel free to contact us.
FAQs
① When can I use Veo 3?
Veo 3 was first announced at Google I/O in May 2025 and was rolled out in stages to select developers and creators starting in early 2025.
At the moment, it is not open to the general public, but only a select few users who have registered a subscription can experience it early via Google’s AI platform “Gemini Advanced.”
It is expected to be rolled out to a wider audience in the future, but the exact timeline for public release has not yet been specified.
② Is Veo 3 free?
Veo 3 is not available for free. It is currently offered as part of Google’s paid AI service, Gemini Advanced. To use Gemini Advanced, you need to sign up for the Google One AI Premium Plan, which costs 36,400 yen (in Japanese yen) per month. However, there is a limited-time campaign where you can get it for about half price.
By subscribing to this plan, you’ll get access to the high-performance Gemini Ultra model as well as the Veo 3. Considering the advanced video generation features, it’s a good value for the money, but it’s important to note that it’s not a completely free option.
③Where can I use Veo 3?
Veo 3 is integrated into Google’s AI tools and can be accessed via Gemini, by logging in to the Gemini web interface or app with a Google account and having an Ultra subscription.
To enable the video generation feature, you need to select the “Google AI Ultra” plan from the settings menu, and then you can use it by simply entering the video generation prompt in the chat UI. Currently, it is mainly compatible with PC browsers, but mobile compatibility is expected to progress in the future.
④ When will the Veo 3 Japanese model start?
There has been no official announcement at this time regarding whether Veo 3 will support Japanese or the exact launch date of the Japanese model.
However, Gemini itself already supports Japanese, and Veo 3’s prompt input is also available in Japanese, so some functions are already available in Japanese. Google is gradually expanding globally, so it is possible that optimizations for Japan and corporate implementation plans will be announced within the next few months.
If you are considering using it, it is a good idea to check Google’s official blog and Gemini’s update information from time to time.
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