The best e-commerce templates are streamlined and easy to use, suitable for desktop or mobile browsing, and excellent at showcasing product photos. These factors were taken into consideration when compiling this list of the 16 finest free ecommerce website templates.

You may get ecommerce website templates for general store designs, apparel, jewelry, health and beauty, fitness, food and drink, art, or photography. You can even try out each choice for yourself by clicking on the link to the trial version of each template that we’ve included.

Free Ecommerce Website Templates for Clothing

Awesome Sneakers by Wix

wix online store template awesome sneakers home

With a fantastic combination of attention-grabbing effects that won’t annoy your clients, this template delivers a lively, engaging design that’s perfect for retail.

What makes this template appealing to us:

  • Constant navigation bar
  • Animation
  • Active hover effects

View the demo and edit right away to create your own website!

Tresoire by Squarespace

tresoire hero

Tresoire’s website design is sophisticated and ideal for clothes and jewelry retailers thanks to its dark color scheme and modern typefaces.

What makes this template appealing to us:

  • Dim color scheme
  • Simple navigation bar
  • Collage-like product photo grid

View the demo and edit right away to create your own website!

Gling by Wix

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The most popular option for most ecommerce sites is the Gling Wix template. Gling is an excellent option for businesses that wish to sell items that buyers will want more information about before making a purchase because the default layout provides a decent balance between photographs and text.

What makes this template appealing to us:

  • Site header with a logo
  • Attractive font choices
  • Clear CTA buttons

View the demo and edit right away to create your own website!

BKLYN by Shopify

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The Shopify BKLYN design is the ideal online home for any contemporary clothing store because it places an emphasis on brand imagery and individuality.

What makes this template appealing to us:

  • Head-up slide show
  • “Add to Cart” without leaving the current page
  • Dynamic product grid 

View the demo and edit right away to create your own website!

Free Ecommerce Website Templates for Jewelry and Accessories

Debut by Shopify

shopify debut theme

The Debut template is a staple of Shopify, and its straightforward design provides the ideal setting for showcasing jewelry and accessories. You can choose between Debut’s lighter color scheme and a darker one thanks to its two available designs.

What makes this template appealing to us:

  • A product-showcasing slide show
  • Advertising banners
  • Predictive keywords

View the demo and edit right away to create your own website!

Ania Gaudin by Wix

ania gaudin 2

For maximum effect, larger-than-life graphics are a typical feature. The photo is replaced with one from the gallery when you hover over them.

This Wix template contains every element of a high-end premium company. A sticky, centered logo and large photos give a thick layer of polish, while the navigation menu is buried to keep your company’s name and products front and center on every page.

What makes this template appealing to us:

  • Large-scale pictures
  • A covert menu of navigation
  • Member-only section

View the demo and edit right away to create your own website!

Free Ecommerce Website Templates for Health and Beauty

Alta Loma by Squarespace

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Users may monitor their progress as they navigate through the phases of the checkout process, which takes place on a single page.

Despite its muted color scheme, the Squarespace Alta Loma template is bursting with personality. We adore the contrast between its sharp, square images and joyful, rounded typography, which makes it ideal for natural beauty products thanks to its subdued color.

What makes this template appealing to us:

  • CTAs and a bold, amusing font
  • Clear checkout page
  • Space to promote your brand’s philosophy

View the demo and edit right away to create your own website!

Bliss by Shopify

theme Shopify SImple

The checkout process at Bliss is clear-cut and easy. The CTAs are identified so that users can see where they will be taken after submitting the form and clicking the button.

The Bliss template from Shopify is ideal for the health and beauty sector since it is clean and basic without coming off as overly clinical. With its numerous product categories and slideshow-style banners, you may exhibit a huge inventory in a captivating fashion.

What makes this template appealing to us:

  • Menu in sidebar accordion
  • Zoom option
  • Image Animations

View the demo and edit right away to create your own website!

Nude Makeup Store by Wix

nude makeup store 1

The site has a good, clean consistency thanks to the uncluttered cart and checkout pages, which also make it simple for customers to finish their purchases.

The Nude template is a strong candidate if you’re searching for a simple, beautiful, and refined layout to highlight your beauty products. We especially appreciate how simple it is to link your social media accounts to your site so you may display your most recent Instagram posts next to your offerings.

What makes this template appealing to us:

  • Headers for the slide show and gallery carousels
  • Product-viewing speed feature
  • Animated hover effects for images

View the demo and edit right away to create your own website!

Free Ecommerce Website Templates for Art and Photography

Ventura by Squarespace

ventura squarespace template

Any form of ecommerce website can benefit from the Ventura template from Squarespace, but we especially like it for sites that offer art and photography since it finds a balance between artistry and professionalism.

What makes this template appealing to us:

  • Simple social network integration
  • Strong product pictures
  • Easy-to-use color scheme

View the demo and edit right away to create your own website!

Paper by Weebly

Weebly homepage 2

The Weebly Paper template is ideal for selling art or photography online because it is designed after the format of digital publications.

What makes this template appealing to us:

  • Dark and light color schemes
  • Collapsible navigation
  • Product hover effects

View the demo and edit right away to create your own website!

Minimal by Shopify

Vintage

With three various color scheme options to pick from—Vintage, Fashion, and Modern—this template achieves its primary objective of keeping the focus on your items stylishly.

What makes this template appealing to us:

  • Zoom option
  • Video feature on the homepage
  • Optional type, price, and best sellers product filter

View the demo and edit right away to create your own website!

Free Ecommerce Website Templates for Food and Drink

Hester by Squarespace

hester template squarespace

To make the buying experience as simple and aesthetically pleasant as possible, the Hester Squarespace design provides big blocks of color and straightforward CTAs.

What makes this template appealing to us:

  • Strong typefaces
  • Complete backgrounds
  • Top navigation bar in the center

View the demo and edit right away to create your own website!

Free Ecommerce Website Templates for Fitness

Dusk by Weebly

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Weebly’s Dusk template emphasizes images and features bright colors. Your primary messages won’t be missed either thanks to clear CTA buttons and a fixed navigation bar.

What makes this template appealing to us:

  • Constant navigation bar
  • Full-width headers images
  • Aesthetic color schemes

View the demo and edit right away to create your own website!

Free General Ecommerce Website Templates

Cornerstone by BigCommerce

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The Cornerstone Light design by BigCommerce provides a clear and uncomplicated homepage carousel to aid in product promotion. Simple typefaces and color schemes also emphasize the unique qualities that your branding and products will have!

What makes this template appealing to us:

  • Showcase top-selling items 
  • Simple integration of social media 
  • Customized checkout

View the demo and edit right away to create your own website!

Venture by Shopify

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If you sell more than 50 products, you should think about using Venture because it is made for high volume stores with enormous inventories.

What makes this template appealing to us:

  • Full-screen slideshow
  • Drop-down menus with many columns
  • Feature a product on the site for promotion

View the demo and edit right away to create your own website!

Conclusion

No online business should have to sacrifice the fundamentals, regardless of the industry or size of the template. The 16 templates listed above are all fashionable, product-focused, and screen-optimized as a result.

The decision ultimately comes down to the design you prefer, but you can’t go wrong with any of the templates in this collection. And keep in mind that just because a template isn’t included under your particular industry doesn’t mean you have to disregard it. The majority of these e-commerce templates are compatible with all types of online stores; use our various industry areas as a general guide.